Another day, another Instagrammable Starbucks release — except this time, it’s for a good cause. As Insider reports, Starbucks Indonesia is releasing three limited-edition drinks — all pink and iced — in honor of Breast Cancer Awareness Month.
The drinks in question include the Iced Pink Macchiato, the Strawberry Cold Foam Iced Espresso, and the Fantasia Yogurt Frappuccino. According to Starbucks Indonesia’s website, the Iced Pink Macchiato is a mix of “fresh milk with vanilla and strawberry flavored syrup marked with espresso”; the Strawberry Cold Foam Iced Espresso is a combination of “strawberry cold foam and espresso”; and the Fantasia Yoghurt Frappuccino is a “blend of ice, milk, strawberry and vanilla flavored syrup topped with raspberry whipped cream.” And, as you might have guessed, they’re only available in Indonesia.
All three are part of Starbucks Indonesia’s #PINKVOICE campaign. According to the website, this is the second year Starbucks Indonesia has run the campaign, and this year’s theme is Chat That Matters: Talk About It, Share It, and Save More. “We cheer and invite everyone to take a preventative approach on breast cancer by talking more about it in their daily lives,” the website reads. Proceeds from the drinks go to Lovepink Indonesia, a non-profit for breast cancer survivors, (according to Insider); Starbucks will also host a number of events in Jakarta, Bandung, Surabaya, Bali, and Yogyakarta throughout the month of October to raise awareness about breast cancer facts and myths.
Starbucks isn’t the only company doing something special for Breast Cancer Awareness Month. H&M has released a collection of three bras for breast cancer survivors, with 100% of proceeds going to cancer research, while beauty brands like Beautyblender and La Mer are donating percentages of their proceeds from limited-edition pink products to various cancer research foundations, as well.
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